Let’s get baking! An in-store high level display which promotes our range of baking products and homeware items. The display aims to create an emotional response from the customer and invite them to join in. Of course the recipe book enhances the spirit of the arrangement, as we all know that…grandma knows best!

Let’s get baking! An in-store high level display which promotes our range of baking products and homeware items. The display aims to create an emotional response from the customer and invite them to join in. Of course the recipe book enhances the spirit of the arrangement, as we all know that…grandma knows best!

visual merchandiser VM visual stylist baking display ideas

Board game design that was exhibited at the Ivy Arts Centre in June 2013. Creepbook has been created from pine wood which was chosen for its fine aesthetic texture, and the cards were ironically laminated so that although the player touches a ‘smooth’ surface he could be dealing with a ‘rough’ character.
The colour palette of Creepbook reveals another dimension of theory and design. Colour plays an important role in affecting our senses especially in branding. Interestingly, the most popular social networks such as Facebook, Twitter, and LinkedIn use blue as their primary branding colour. This choice is not coincidental; colour psychology describes that the colour blue symbolises communication and trustworthiness, and scientific research has proven that exposure to blue light produces chemicals linked to calmness. Wanting to produce the same cognitive effects for my project, the primary colour of Facebook was used when reproducing its branding methods including logo, fonts and site structure. I used this in conjunction with red colour which is known to have the greatest emotional impact of all colours and is often related to danger. The combination of these colours demonstrates the conflict of social media which is a tool that connects people, not only with their friends but with criminals as well. 

Board game design that was exhibited at the Ivy Arts Centre in June 2013. Creepbook has been created from pine wood which was chosen for its fine aesthetic texture, and the cards were ironically laminated so that although the player touches a ‘smooth’ surface he could be dealing with a ‘rough’ character.

The colour palette of Creepbook reveals another dimension of theory and design. Colour plays an important role in affecting our senses especially in branding. Interestingly, the most popular social networks such as Facebook, Twitter, and LinkedIn use blue as their primary branding colour. This choice is not coincidental; colour psychology describes that the colour blue symbolises communication and trustworthiness, and scientific research has proven that exposure to blue light produces chemicals linked to calmness. Wanting to produce the same cognitive effects for my project, the primary colour of Facebook was used when reproducing its branding methods including logo, fonts and site structure. I used this in conjunction with red colour which is known to have the greatest emotional impact of all colours and is often related to danger. The combination of these colours demonstrates the conflict of social media which is a tool that connects people, not only with their friends but with criminals as well. 

creepbook facebook board game design handmade ivy arts centre

Visual implementation of a halved oil barrel used as a shelving unit at the Menswear section of our store. In this display, I have organised all holiday musts for my target audience onto one place, and encourage my customers to live an active lifestyle; this emerges from the vibrant summer clothes and travel accessories. In addition, the variety of folding which symbolises variety in life.

Visual implementation of a halved oil barrel used as a shelving unit at the Menswear section of our store. In this display, I have organised all holiday musts for my target audience onto one place, and encourage my customers to live an active lifestyle; this emerges from the vibrant summer clothes and travel accessories. In addition, the variety of folding which symbolises variety in life.

Astra Papachristodoulou visual merchandiser visual stylist menswear retail VM display window display design